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To Stage or Not to Stage...

How Staging Impacts Buyers


​of home buyers use the internet for their home search. Staging highlights a homes best features ensuring it's photos, video tour, market materials and open houses stand out from the competition.

Research shows that when homeowners spent an average of 1% of the value of their home on staging, they saw an average of 1000% Return on their Investment.

home staging sells 87% faster
  • 81% easier to visualize future home
  • 46% more willing to walk through a home viewed online
  • 45% positively impacts home value if decorated to buyers taste
  • 28% overlook homes faults

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Commercial Staging

Return on Your Investment

Home staging is the act of preparing and showcasing a house for sale to attract a large pool of prospective buyers. Professional staging is a powerful marketing tool, not only giving a seller a marketable advantage over the competition, but potentially fetching a higher sales price and reducing the number of Days on Market (DOM) for a listing. The longer a home stays on the market, the further its price drops, inviting bargain hunters and low offers. Hence, for the best return on investment, sellers should stage their homes prior to listing. Staging accentuates a home’s best features and downplays its flaws, ensuring it shows well and makes a good first impression on prospective buyers.

Money Exchange
Flow chart depicting the benefit of using home staging

Commercial property owners seldom think about "staging" their commercial property, but a well-staged property sells faster and for more money than properties where no additional care has been taken before potential buyers start touring the property.

Preparing a commercial property for sale should focus on three areas: curb appeal, the common areas and back-of-the-house rooms.  Investing some time to stage a property before it reaches the market can pay back in a quicker sale and a higher price. 

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On average a staged home will sell for 17% more then a comparable unstaged home. 

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